About Saundh
Saundh is a contemporary Indian fashion brand inspired by contemporary craftsmanship and timeless design. With a growing retail presence across India and a rapidly expanding digital business, we are looking for a data-driven CRM professional to help us build meaningful customer relationships and increase customer lifetime value through personalized communication and automation.
Role Summary
We are looking for a CRM & Marketing Automation Executive who is passionate about customer data, lifecycle marketing, and automation.
The ideal candidate will analyze customer behavior, identify opportunities for engagement, and execute highly targeted Email and WhatsApp campaigns using CASA CRM and other marketing tools. This role will play a key part in improving customer retention, repeat purchases, and overall customer lifetime value.
Key Responsibilities
Customer Data & Insights
Analyze customer data within CASA CRM.
Create customer segments using RFM, purchase history, demographics, and engagement.
Identify dormant, loyal, VIP,
and high-potential customer groups.
Build dashboards and generate weekly/monthly CRM performance reports.
Provide actionable recommendations based on customer insights.
CRM Campaign Management
Plan and execute targeted Email, WhatsApp, and SMS campaigns.
Build automated customer journeys including:
Welcome Series
First Purchase Journey
Abandoned Cart Recovery
Browse Abandonment
Birthday & Anniversary Campaigns
Win-back Campaigns
Loyalty & VIP Communication
Post-Purchase Follow-ups
Coordinate campaign calendars with Marketing, E-commerce, and Retail teams.
Marketing Automation
Build and optimize automated workflows within CASA CRM.
Personalize customer communication based on behavior and purchase history.
Conduct A/B testing for subject lines, creatives, offers, and messaging.
Continuously improve campaign performance through testing and optimization.
Cross-Functional Collaboration
Work closely with Marketing