About Us

We are a fast-growing, venture-backed consumer brand dedicated to elevating everyday personal care. Backed by marquee institutional investors, family offices, and celebrated entrepreneurs, we believe in adding tangible value to the lives of everyday consumers while remaining deeply conscious of our environmental impact. As we rapidly scale, we are looking for an experienced and highly driven Influencer Marketing Lead to own, build, and scale our creator partnerships function.

About The Role

In this highly strategic role, you will be responsible for leading a team of influencer marketing executives, driving creator partnerships at scale, and delivering key business and performance metrics across all influencer-led campaigns. You will sit at the intersection of brand awareness, creative storytelling, and performance marketing.

Key Responsibilities

Influencer Strategy & Execution

Own the end-to-end influencer marketing strategy across platforms such as Instagram, YouTube, and emerging creator channels.

Drive monthly influencer campaigns to achieve business objectives,



including awareness, engagement, and performance marketing outcomes.

Build and maintain solid relationships with influencers, talent managers, and creator agencies.

Identify, onboard, negotiate, and manage creators across nano, micro, macro, and celebrity categories.

Team Management

Lead, mentor, and manage a team of influencer marketing executives.

Establish processes, workflows, and performance benchmarks for the influencer team.

Ensure the timely execution of campaigns and the achievement of monthly influencer deliverables.

Performance & Analytics

Own key influencer marketing metrics, including:

Number of Videos Published

Cost per View (CPV)

Cost per Comment (CPC)

Ad CTR (Click-Through Rate)

Ad Hook Rate

Engagement Metrics

Creator Performance Tracking

Analyze campaign performance and continuously optimize creator selection, content quality, and media efficiency.
Work cl

📌 Influencer Marketing Manager (India)
🏢 Growth Heist
📍 India