About the Company:
GenY Medium is a national, independent digital marketing agency focussed on providing performance marketing & digital-creative solutions to enterprise brands and post-Series Astartups.GenY Medium is a 100+ strong team. Within a very short span of time, GenY has won the digital mandates of several iconic national/MNC brands. Read more about us here.
Role:
We are looking for an account director to effectively lead and oversee key performance marketing accounts. This role involves managing a team of account managers as well as servicing some of our top customer accounts pertaining to performance marketing.
The position is also responsible for defining the team's processes and overseeing
projects.This is a data heavy role which requires deep expertise on platforms such as GoogleAds, Meta Ads, GTM, GA4 etc.
Responsibilities:
.Recruit, coach, mentor and recognize performance for an industry-leading digital marketing team all while executing on a philosophy of continuous improvement in all that we do.
Cultivate and foster relationships with our key customers and our digital operations team.
Work with the heads of content, design, analytics and technology teams to develop and implement strategies and processes to evolve, streamline and improve campaign management, communication, teamwork, and performance.
Build a deep understanding of the management of the advertising platforms being utilized and an advanced ability to analyse and define strategies for maximum yield and campaign performance.
Review campaign pacing and performance with the client services team on a weekly basis.
Help define upsell and cross sell opportunities in order to achieve revenue goals.
Have solid knowledge and understanding of all internal systems to effectively coach through times of significant complexity to maintain campaign performance and excellent client relationships.
Troubleshoot tagging and pixel issues and develop a basic understanding of w
📌 Account Director (Hyderabad)
🏢 GenY Medium
📍 Hyderabad
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