We are seeking a highly motivated and experienced Marketing manager for our Demand Generation efforts for a quick growing SaaS company. This is a high-impact role, where you will be responsible for driving growth and revenue through outbound across channels.
As a Demand Generation Manager, you will be responsible for coming up with both strategic and tactical plans to deliver growth both in terms of revenue and brand value. The ideal candidate should have experience in demand generation and a deep understanding of the sales process.
Responsibilities
Develop and drive business with Digital marketing strategies.
Proficiency in Google Analytics and Search marketing
Data Driven decision making
Email marketing Metrics and Planning
Work closely with the sales and marketing team to align efforts and drive revenue.
Use data and analytics to measure and improve the performance of the demand
generation efforts.
Develop and maintain relationships with partners, influencers and other
stakeholders.
Collaborate with other departments,
such as product and customer service, to create
cohesive demand generation efforts.
Monitor industry trends and stay-up-to-date on new technologies and techniques.
Conduct market and customer research to identify opportunities and challenges.
Internal Analysis - Distinctive Competencies & Competitive Advantage.
Create and manage demand generation budget and forecasts.
Measure and report on the success of demand generation campaigns, using metrics
such as lead, conversions and revenue.
Identify and resolve challenges and conflicts within the demand generation process.
Requirements
Bachelor’s degree in marketing or related field.
2-3 years of experience in demand generation or B2B/E-Commerce space.
Experience in managing paid search campaigns, demand generation, email
marketing.
Understanding of multiple customer flows and proficiency in marketing automation