ROLE OVERVIEW
• Own the full influencer strategy, community building, and offline activation playbook for a men's skincare brand launching in Mumbai
• You will be the connective tissue between creators, designers, editors, event ops, and the founding team — keeping every moving part aligned and on-track
• A high-ownership, high-visibility role at a VC-backed brand where your work directly determines launch momentum

KEY RESPONSIBILITIES
• Build and execute an influencer outreach plan covering 50–60 influencer deals within the first month — from identification and outreach to negotiation, briefing, and delivery
• Write clear, brand-aligned creator briefs that give influencers everything they need to make content that actually works
• Plan and execute offline community activations — events, pop-ups, experiences — that build brand awareness and word-of-mouth pre
and post launch
• Own the pre-launch, launch, and post-launch buzz calendar — ensuring consistent, coordinated activity across all fronts
• Deliver weekly reporting on targets vs. achievement, mapping engagement, reach,



and influencer performance against set KPIs
• Coordinate day-to-day with the content creator, video editor, graphic designer, and event ops to ensure smooth execution
• Manage influencer relationships end-to-end — timelines, deliverables, payments, and follow-through
• Track and maintain a live influencer database with status, deliverables, rates, and performance metrics
• Identify gaps in the content and community strategy and proactively bring solutions to the founding team

REQUIREMENTS
• 2–3+ years of hands-on experience in influencer marketing, community building, or brand marketing — preferably in D2C, skincare, beauty, or lifestyle
• Deep understanding of Instagram — how the algorithm works, what makes creator content perform, and how to brief for results
• Proven experience managing multiple influencer relationships simultaneously with transparent processes and follow-through
• Comfortable own

📌 Influencer Marketing (Mumbai)
🏢 The Only Fix
📍 Mumbai