Role Summary

Marketing Lead for English Content, will be responsible for shaping audience
perception, driving content consumption, and establishing JioHotstar as the most
preferred and culturally relevant destination for premium English entertainment
in India.

With a portfolio comprising world-class content from leading global studios
including HBO Max, NBC Universal, Paramount+, Disney, and other international
partners, the role will lead the marketing strategy across television, digital,
social media, partnerships, PR, and consumer engagement platforms to maximize
the value of acquired content investments. The Marketing Head will be
responsible for building brand salience, strengthening consumer affinity, and
ensuring JioHotstar becomes the first platform that comes to mind when audiences
think of English movies, series, and premium entertainment.

Key Responsibilities

Brand Transformation & Market Leadership

* Develop and execute a long-term brand strategy to position JioHotstar as
India's definitive home for premium English entertainment.




* Build top-of-mind awareness and consumer preference for English content
offerings across audience segments.
* Drive brand differentiation against global and local streaming competitors.

Content Marketing & Franchise Building

* Lead the marketing strategy for acquired content across television premieres,
streaming launches, movie franchises, premium drama series, comedies, reality
programming, and event content.
* Develop integrated campaigns that maximize awareness, engagement, and
viewership of marquee titles.
* Build sustainable franchises and fandom communities around key content
properties.
* Leverage cultural moments, consumer trends, and social conversations to
amplify content relevance.

Consumer Growth & Audience Engagement

* Drive audience acquisition, retention, and engagement for English content
across all platforms.
* Build marketing initiatives that broaden the consumer base for English
entertainment in In

📌 Senior Director (Mumbai)
🏢 JioStar
📍 Mumbai