Job Summary

We are looking for a creative and market-aware Content Strategist to develop and execute content strategies that drive brand awareness, customer engagement, and user acquisition. The ideal candidate should have a solid understanding of financial markets, investing, and digital content trends.

Key Responsibilities

Content Strategy & Planning

Develop and execute content strategies aligned with business and marketing objectives.
Create content calendars for blogs, social media, newsletters, educational campaigns, and product launches.
Identify content opportunities based on market trends, investor behavior, and industry developments.

Research & Content Development

Conduct research on stock markets, mutual funds, personal finance, trading, and investment products.
Develop content briefs and guidelines for writers, designers, and video creators.
Simplify complex financial concepts into engaging and user-friendly content.

SEO & Performance

Conduct keyword research and implement SEO best practices.




Monitor content performance through analytics tools.
Optimize content strategies based on traffic, engagement, and conversion metrics.

Collaboration

Work closely with Product, Marketing, Design, and Growth teams.
Coordinate with content writers, video editors, and graphic designers to ensure consistent messaging.

Requirements

Education

Bachelor's degree in Journalism, Marketing, Finance, Communications, or related field.

Experience

1–4 years of experience in Content Strategy, Content Marketing, or Digital Marketing.
Prior experience in Fintech, Stock Broking, Banking, or Financial Services is preferred.

Skills

Excellent written and verbal communication skills.
Strong understanding of SEO, content marketing, and social media.
Knowledge of financial markets and investment products.
Familiarity with Google Analytics, Search Console, Ahrefs, SEMrush, or similar tools.

📌 Content Strategist (India)
🏢 Pocketful
📍 India