Job Title: Digital Marketing Specialist

Location: Jalandhar, Punjab (Work From Office)
Shift: 7:30 PM – 4:30 AM (US Shift)
Experience: 3–5 Years
Employment Type: Full time
Department: Digital Marketing
Reports To: Head of Digital Marketing
About the Role

We are looking for a creative, analytical, and performance-driven Digital Marketing Specialist to execute and optimize digital marketing campaigns across multiple online channels. The ideal candidate should have hands-on experience in paid advertising, SEO, social media marketing, email marketing, and marketing automation. Experience with GoHighLevel (GHL) is mandatory.
Key Responsibilities
Paid Advertising

Plan, execute, and optimize Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and YouTube Ads.

Monitor campaign performance and optimize for ROI, ROAS, CPL, and CPA.

Conduct A/B testing for ads, landing pages, and creatives.

Manage campaign budgets effectively.
GoHighLevel (Mandatory)

Build and manage sales funnels.

Create workflows and marketing automation.

Manage CRM pipelines and opportunities.





Set up email, SMS, and WhatsApp automation.

Create landing pages and forms.

Configure appointment booking systems.

Track leads and campaign performance.

Integrate third-party applications using Zapier, Make, APIs, and Webhooks.
Search Engine Optimization (SEO)

Perform keyword research and competitor analysis.

Execute on-page, off-page, and technical SEO strategies.

Improve website rankings and organic traffic.

Monitor SEO performance using SEMRush, Ahrefs, and Google Search Console.
Social Media Marketing

Plan and execute social media campaigns.

Coordinate with the design team for creative content.

Increase audience engagement and brand awareness.

Monitor social media insights and performance metrics.
Email Marketing

Design and execute email marketing campaigns.

Segment audiences for targeted campaigns.

Improve email open rates, CTR, and conversions.

Manage drip campaigns and lead nurt

📌 Digital Marketing Specialist (Jalandhar)
🏢 XLNC Exotic
📍 Jalandhar