Summary

Position Summary

As a Specialist, you would closely interact with Deloitte's internal stakeholders and support their CRM system and direct email marketing programs, including managing campaign-related data in the CRM and sending internal and external emails using Marketo. As a Specialist, you would lead the strategy, execution, and optimisation of marketing automation initiatives using the Marketo platform. This role serves as a subject-matter expert, collaborating across marketing, sales, and IT teams to drive campaign success, enhance lead management processes, and deliver actionable insights to drive business growth.

Work you'll do

As a Specialist, Marketing, you will be responsible for:

Designing and executing advanced marketing automation workflows, including nurture programs, progressive profiling, behavior-based triggers, tokenized templates, agile content, A/B testing, and campaign tracking strategies
Managing Marketo and Salesforce CRM processes, including data synchronization, field mapping validation, campaign associations, attribution support,



SOQL-based data handling, and custom reporting and dashboard creation
Supporting event and webinar lifecycle activities, including registration workflows, attendee tracking, waitlist automation, QR-based check-in processes, and Cvent-enabled event form management
Analyzing campaign performance, monitoring deliverability and engagement metrics, maintaining dashboards and KPI reporting, interpreting lead activity data, and identifying optimization opportunities
Driving platform and process improvements through data hygiene, compliance support, documentation, naming conventions, workflow standardization, and process simplification
Partnering with stakeholders across marketing, sales, and information technology teams to provide actionable reporting, manage campaign support operations, and contribute to project execution and team capability development

The team

The USI BSO team at Hyderabad supports the

📌 Specialist- Marketing Engagement- Hyderabad
🏢 Deloitte
📍 Hyderabad