Leads marketing and promotion for music releases. Drives artist growth through digital campaigns, DSP pitching, content strategy and audience engagement.

Key responsibilities

Develop and execute marketing campaigns for single, EP and album releases.
Build rollout strategies across short-form content, social media, PR, creators, influencers and community marketing.
Coordinate with artists and management teams on content calendars and campaign assets.
Pitch releases and editorial opportunities to DSPs including Spotify, Apple Music, YouTube Music, Amazon Music and others.
Identify trends, moments and cultural opportunities that can amplify releases organically.
Manage paid media campaigns where required.
Track campaign performance and prepare post-release reports with actionable insights.
Build relationships with creators, influencers, media, radio, playlist curators and brand partners.
Work closely with A&R;, creative, distribution and management teams throughout the release lifecycle.
Help develop artist brands beyond individual releases.

Requirements





2 to 5+ years of experience in music marketing, label marketing or artist marketing.
Solid understanding of DSP ecosystems and music consumption trends.
Experience planning digital campaigns from pre-release through post-release.
Excellent project management and communication skills.
Comfortable working in a fast-moving startup environment.
Always looking for new ways to build artists and audiences.

The label manager oversees music releases from signing to launch. They coordinate A&R;, operations and cross-functional teams to support the roster's creative and commercial success.

Responsibilities

Manage release timelines from acquisition through delivery and launch.
Coordinate with artists, managers, producers, distributors, designers and marketing teams.
Oversee metadata, assets, release schedules and delivery deadlines.
Support A&R; in identifying, evaluating and developing artists and projects.
Manage recording

📌 Marketing & Amplification Manager (Mumbai)
🏢 REPRESENT
📍 Mumbai