Key Responsibilities
1. Campaign & Agency Execution (30%)
Own day-to-day coordination with creative, media, digital, influencer, PR, and production partners ensuring campaign workstreams deliver on time and on brief.
Manage execution of 360° campaigns across ATL, BTL, Digital, PR, and Influencer Marketing, including campaign trackers, timelines, and cross-functional follow-through.
Ensure consistent brand messaging and visual identity across all consumer touchpoints.
Coordinate with the digital marketing team on performance campaigns, content calendars, and social media execution.
2. Trade & Channel Activation (25%)
Partner with Sales to execute channel-specific activation programs across GT, MT, Pharmacy, Institutional, and E-commerce.
Develop POSM, visibility programs, and promotional campaigns to improve offtake and track deployment and effectiveness in market.
Conduct regular market visits to audit execution and gather trade feedback.
3. Consumer & Market Insights (15%)
Manage consumer research execution briefing, fieldwork coordination
Monitor competition, pricing, promotions,



and category trends- maintain competitive intelligence trackers.
Analyse sales data (channel, state, and SKU cuts) and brand health tracking outputsand translate findings into actionable recommendations.
4. Product Launch Support (20%)
Manage launch execution across packaging, positioning, pricing inputs, communication, and go-to-market rollout for current products.
Coordinate with Supply Chain, Regulatory, and Procurement to keep launch timelines on track.
5. Budget Tracking & Reviews (10%)
Track A&P; spends against plan- manage PO/invoice hygiene and monthly reconciliation with Finance.
Track campaign ROI and flag corrective actions.
Prepare brand performance reviews - brand health metrics, sales performance, market share - for leadership presentations.

Educatio
nMBA in Marketing (preferred)
.Bachelor’s degree in marketing, Business Administration, or a related discipline

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Experience & Sk

📌 Junior Brand Manager (Mumbai)
🏢 Nobel Hygiene
📍 Mumbai