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Experience: 5+ yrs
Location: Mumbai, Maharashtra, India
Job Type: Full time
We are seeking a strategic and execution-focused Integrated Marketing Manager to lead the planning, coordination, and execution of multi-channel marketing initiatives across a portfolio of consumer brands. This role is ideal for professionals with strong expertise in integrated marketing, campaign management, e-commerce marketing, and direct-to-consumer (D2C) brand strategy, who thrive in fast-paced environments and excel at managing complex cross-functional initiatives.
As an Integrated Marketing Manager, you will own the annual marketing roadmap, promotional calendar, and end-to-end campaign execution across digital channels. Working closely with creative, e-commerce, paid media, email, social, and leadership teams, you will ensure every campaign is delivered on time, aligned with brand objectives, and optimized for customer engagement and business growth. This role requires exceptional project management,



stakeholder collaboration, and analytical capabilities to successfully manage multiple brands and marketing priorities.
Key Responsibilities
Develop and execute the annual integrated marketing strategy across multiple consumer brands.
Build and manage promotional calendars for product launches, seasonal campaigns, and key retail events.
Lead cross-functional campaign planning and execution across creative, e-commerce, paid media, email, social media, and leadership teams.
Coordinate integrated product launch plans that deliver consistent messaging across every customer touchpoint.
Ensure campaigns are delivered on schedule while maintaining high standards of quality, consistency, and brand alignment.
Analyze campaign performance and marketing metrics to identify optimization opportunities and improve overall effectiveness.
Partner with e-commerce teams to optimize merchandising strategi

📌 Digital Marketing Lead (Mumbai)
🏢 Weekday AI
📍 Mumbai