About Fae Beauty

FAE Beauty (Free And Equal) is a recent-age, inclusive beauty brand built for Indian skin tones, lifestyles, and voices. As a digital-first D2C company, we’re redefining beauty with shade diversity, innovative formulations, honest, authentic communication.

Job Overview

The D2C Growth Manager will be responsible for complete P&L; ownership. You will be responsible for driving customer acquisition, revenue growth, and performance optimisation across all direct-to-consumer channels. The role focuses on managing performance marketing through agency, campaign execution, and continuous experimentation to improve conversion and retention.

Key Responsibilities

D2C Revenue Growth
Own revenue targets for D2C channels including website and performance-driven acquisition platforms
Plan and execute growth strategies to improve traffic, conversion rate, and repeat purchase metrics
Monitor daily, weekly, and monthly sales performance and take corrective actions where required
Performance Marketing Management
Manage paid acquisition channels such as Meta, Google,



and other performance platforms
Track campaign performance, optimize ROAS, CAC, and conversion metrics
Work closely with creative and brand teams to ensure campaign creatives align with performance goals
Funnel and Conversion Optimization
Analyze website funnel performance including landing pages, checkout, and subscription journeys
Identify drop-off points and implement A/B testing initiatives to improve conversions
Coordinate with tech, product, and design teams for implementation of growth experiments
Data Tracking and Reporting
Maintain dashboards for traffic, revenue, CAC, LTV, and campaign performance
Generate periodic performance reports and present insights to leadership
Use analytics tools to identify growth opportunities and improvement areas
Cross-Functional Coordination
Collaborate with brand, operations, and supply teams to align growth campaigns with inventory and business priorities
Ensure

📌 Growth Manager (Mumbai)
🏢 FAE Beauty
📍 Mumbai