This role owns how new users discover and enter our lending platform sourcing and evaluating new acquisition channels, running structured POCs to test them, and improving the onboarding and activation funnel once users arrive. Alongside this, you'll own the standard product responsibilities: writing PRDs, coordinating delivery with Engineering and Design, and driving decisions with data.

What you will do:
Identify, evaluate, and pilot recent acquisition channels affiliates, aggregators, DSAs, co lending/embedded finance partners, referral programs, WhatsApp/voice-based sourcing, offline to-online funnels, and emerging paid/organic channels
Design and run structured POCs for new channels: define the hypothesis, success metrics, timeline, and clear scale-or-kill criteria before recommending full rollout
Own and optimize the customer acquisition funnel across web and app journeys from first touch through onboarding and activation
Evaluate channel and campaign performance using CAC and payback period not just volume or cost-per-lead to judge whether a channel is worth scaling




Track lead quality and downstream funnel health for new channels - bureau hit rate, approval rate, rejection rate, and fraud signals
Evaluate and onboard new sourcing partners and vendors, including commercial terms, integration scope, and SLAs
Define product requirements, write user stories and PRDs, and coordinate with Engineering and Design for feature delivery
Apply user segmentation, attribution, and experimentation frameworks (A/B testing) to optimize acquisition performance
Partner closely with Growth, Marketing, Business, Risk/Credit, Compliance, Partnerships/BD, Analytics, and Engineering to improve acquisition outcomes end-to-end

What we're looking for:
1–2 years of experience in Product, Business Analysis, preferably in fintech, lending, or consumer internet products
Understanding of customer acquisition funnels across web and app journeys, with the ability to identify onboarding and acti

📌 Associate Product Manager (Mumbai)
🏢 Kissht
📍 Mumbai