SOCIAL MEDIA SPECIALIST
ROLE OVERVIEW
This role is responsible for shaping the school’s digital perception among premium audiences. The focus is on storytelling, brand positioning, and content that drives both engagement and admissions inquiries.
KEY RESPONSIBILITIES
Develop and execute social media strategy across Instagram, LinkedIn, Facebook, and YouTube
Create high-quality, aspirational content aligned with premium positioning
Build narratives that resonate with parents
Collaborate with the performance team for lead generation campaigns
Plan and execute reels, video content, and storytelling formats
Manage content calendar aligned with admissions cycle
REQUIRED SKILLS
Robust storytelling and content strategy capability
Deep understanding of Instagram and YouTube ecosystems
Knowledge of premium brand communication
Data-driven approach to content performance
PREFERRED BACKGROUND
6+ years experience
Agency experience preferred
Exposure to premium/lifestyle/education brands
SUCCESS METRICS
Social-driven inquiries
Engagement quality (shares, saves, DMs)
Content performance (watch time, retention)
Brand perception

📌 Social Media Specialist (Bengaluru)
🏢 Vidyashilp Education Group (VSEG)
📍 Bengaluru