Location: Gurugram, Haryana, India | On-site
Experience: 3–5 years
Employment Type: Full time
About the Role
We are looking for a Performance Marketing Specialist – Student to drive qualified student leads and support application growth for our international university clients across India and South Asia.
This is a performance-led digital marketing role, with primary ownership of paid acquisition campaigns across Meta Ads and Google Ads, conversion funnels, campaign budgets, CPL optimization, lead quality and ROI.
The ideal candidate should have hands-on experience running B2C lead-generation campaigns and should be comfortable working across the complete student acquisition funnel—from audience targeting and campaign execution to lead capture, remarketing, CRM integration and conversion analysis.
This is not primarily a social-media content creation role. We are looking for someone who has personally managed paid campaigns and can demonstrate measurable lead-generation outcomes.
Success in this role will be measured through qualified leads, cost per lead, conversion rates, student applications and overall campaign ROI.
Key Responsibilities
Performance Marketing & Student Acquisition
Plan, execute and optimize performance marketing campaigns across Meta Ads, Google Ads, YouTube and other relevant paid channels.
Generate qualified prospective-student leads for international universities and higher education institutions.
Own the complete digital acquisition funnel from audience targeting → campaign execution → landing page/lead form → lead capture → remarketing → conversion.
Manage digital advertising budgets and continuously optimize CPL, CPA, cost per qualified lead and cost per application.
Build audience segmentation strategies using custom audiences, lookalike audiences, retargeting and remarketing campaigns.
Conduct structured A/B testing across audiences, creatives, ad copies, l