About Grest :
Grest is India’s emerging premium recommerce brand, making certified refurbished electronics more trusted, accessible, and aspirational. We specialize in refurbished Apple devices and are building a strong omnichannel ecosystem across digital and offline channels.
As we scale rapidly, we are looking for a Performance Marketing Lead who can own the growth engine, drive customer acquisition, optimize marketing spends, and build scalable performance channels.
Role Overview :
We are looking for a hands-on Performance Marketing Leader with strong experience in scaling D2C brands from the early stages. The ideal candidate should have a deep understanding of paid media, funnel optimization, customer acquisition, and revenue growth for high-ticket products.
You will be responsible for building and executing performance strategies across platforms, improving ROAS, reducing CAC, and creating a predictable growth engine for Grest.
Key Responsibilities :
· Own the complete performance marketing strategy across all paid channels.
· Drive customer acquisition and revenue growth while maintaining healthy CAC and ROAS targets.
· Build and scale D2C growth funnels.
· Develop data-driven media plans, budget allocation strategies, and growth experiments.
· Manage large-scale ad spends and optimize campaigns for profitability.
· Analyze customer behavior, funnel performance, and conversion metrics to identify growth opportunities.
· Work closely with the creative, content, and sales teams to develop high-performing ad creatives and messaging.
· Track and improve key metrics.
· Set up dashboards, reporting frameworks, and performance insights for leadership reviews.
· Stay updated with platform changes, attribution models, and recent growth opportunities.