We are seeking a highly skilled and experienced Ecommerce Ads Specialist to join our team. The ideal candidate will have at least 4 years of hands-on experience in running media ads on AMS (Amazon Marketing Services) and other ecommerce platforms. Preference will be given to candidates with expertise in the Beauty & Apparel category.
Job Description: As an Ecommerce Ads Specialist, you will play a critical role in creating, managing, and optimizing media advertising campaigns for our clients across Amazon, Flipkart, and other marketplaces. Your primary responsibility will be to drive brand visibility, boost sales, and achieve marketing objectives through effective media advertising strategies. The successful candidate will be well-versed in the intricacies of various ecommerce ads platforms, with a deep understanding of how to maximize ROI and drive results for our clients.
Responsibilities:
1. Advertising Strategy Development: Collaborate with clients and internal teams to develop comprehensive media advertising strategies tailored to each client's unique goals and target audience.
2. Ecommerce Platform Expertise: Possess an in-depth understanding of advertising capabilities and opportunities on major ecommerce platforms such as Amazon, Flipkart, and others.
3. Media Campaign Execution: Create and implement media advertising campaigns, including sponsored product ads, sponsored brand ads, display ads, and other relevant ad formats.
4. Budget Management: Efficiently manage media ad budgets for multiple clients, ensuring optimal allocation and maximum ROI.
5. Keyword Research and Optimization: Conduct thorough keyword research to identify high-converting keywords and optimize ad content for better performance.
6. A/B Testing and Analysis: Continuously perform A/B testing on ad creatives, targeting parameters, and landing pages to identify the most effective combinations and drive improvements.
7. Performance Monitoring and Reporting: Monitor ad campaign performance m