Digital Media Planning - Senior Manager (Immediate Joiners Preferred)
Seniority Level: Senior Level (5-8 Years)
Position Summary
You’ll need to have a thorough knowledge of the media marketplace, opportunities available and build constructive relationships with key media owners where relevant using an innovative approach: in use of media, exploration of current forms of communication, research, presentation techniques.
Key Responsibilities
Client Relationship Management
• Serve as the strategic partner and primary point of contact for senior client stakeholders
• Deeply understand client businesses and proactively offer strategic media solutions aligned with their growth goals
• Build and nurture long-term client relationships rooted in trust, performance, and value delivery
• Translate business challenges into innovative and actionable media plans
Business Growth & Innovation
• Identify and pursue upsell and cross-sell opportunities to expand the agency’s scope with existing clients
• Develop and present new media-led proposals that add value and strengthen client partnerships
• Collaborate with the leadership team on pitches and business development initiatives
• Contribute actively to revenue growth and agency profitability
Media Strategy & Planning
• Lead development and implementation of integrated media strategies tailored to client objectives
• Ensure optimal budget deployment across digital platforms, with a strong focus on branding, performance and efficiency
• Stay current with evolving media trends, tools, and innovations to guide campaign planning and ideation
• Drive real-time campaign optimizations, balancing performance and creativity
Campaign Excellence
• Oversee execution of end-to-end media planning and buying deliverables
• Ensure quality and consistency across strategic recommendations, media plans, performance reviews, and post-campaign analyses
• Guide teams through milestone presentations and high-impact campaigns
• Partner closely with anal