Role Summary The YouTube Manager will be responsible for managing the day-to-day operations, optimization, and performance analysis of one or more YouTube channels. This role requires a robust understanding of YouTube’s publishing systems, analytics, and best practices, along with the ability to collaborate closely with editorial and video production teams. The ideal candidate is analytical, detail-oriented, and experienced in managing and growing long-form video content on YouTube.

Key Responsibilities Channel Management & Publishing

Manage end-to-end YouTube publishing, including uploads, scheduling, metadata, chapters, playlists, end screens, and cards Ensure accuracy, consistency, and compliance with platform best practices

Maintain organized channel structure and content archives

Optimization & Performance

Optimize titles, descriptions, tags, and thumbnails to improve CTR and discoverability

Conduct ongoing performance reviews and recommend optimization improvements

Support A/B testing initiatives for thumbnails and titles where applicable

Analytics & Reporting

Monitor and analyze key performance metrics such as views, CTR, watch time, retention, impressions, and subscriber growth Prepare regular performance reports with actionable insights





Identify trends and patterns to inform future content and publishing strategies

Cross-Functional Collaboration

Work closely with editorial, scripting, design, and video teams to align content quality with platform performance Provide data-backed feedback on pacing, hooks, and format effectiveness

Support distribution strategies including Shorts, Community posts, and cross-platform promotion Required Qualifications & Experience 2+ years of experience managing YouTube channels for media organizations, creators, or brands Proven experience working with long-form video content

Strong understanding of YouTube Studio, analytics, and platform mechanics

Experience with content optimization, performance tracking, and reporting

Excellent attention to detail and strong communication skills Preferred Experience managing impact, documentary, explainer, or editorial video content

Familiarity with YouTube Shorts and Community features

Basic understanding of storytelling principles and audience behavior

Experience scaling channels beyond early growth stages Key Competencies Analytical thinking and data interpretation

Platform and audience understanding

Process-oriented execution

Collaboration and stakeholder management

Editorial sensitivity and judgment

📌 YouTube Manager (India)
🏢 The Better India
📍 India