Role Summary

The YouTube Manager will be responsible for managing the day-to-day operations, optimization,

and performance analysis of one or more YouTube channels. This role requires a strong

understanding of YouTube’s publishing systems, analytics, and best practices, along with the

ability to collaborate closely with editorial and video production teams.

The ideal candidate is analytical, detail-oriented, and experienced in managing and growing

long-form video content on YouTube.

Key Responsibilities

Channel Management & Publishing
Manage end-to-end YouTube publishing, including uploads, scheduling, metadata,

chapters, playlists, end screens, and cards

Ensure accuracy, consistency, and compliance with platform best practices
Maintain organized channel structure and content archives
Optimization & Performance
Optimize titles, descriptions, tags, and thumbnails to improve CTR and discoverability
Conduct ongoing performance reviews and recommend optimization improvements
Support A/B testing initiatives for thumbnails and titles where applicable
Analytics & Reporting




Monitor and analyze key performance metrics such as views, CTR, watch time,

retention, impressions, and subscriber growth

Prepare regular performance reports with actionable insights
Identify trends and patterns to inform future content and publishing strategies
Cross-Functional Collaboration
Work closely with editorial, scripting, design, and video teams to align content quality

with platform performance

Provide data-backed feedback on pacing, hooks, and format effectiveness
Support distribution strategies including Shorts, Community posts, and cross-platform

promotion

Required

Qualifications & Experience

2+ years of experience managing YouTube channels for media organizations, creators,

or brands

Proven experience working with long-form video content
Solid understanding of YouTube Studio, analytics, and platform mechanics
Experience with content optimization, performance tracking,

📌 YouTube Manager (India)
🏢 The Better India
📍 India