About Difinity Digital
Difinity Digital is a technology consulting firm that bridges the gap between complex technology and business transformation. We build scalable digital products, intelligent solutions, and data frameworks for global enterprises.
As we scale our digital footprint, we are looking for a data-driven SEO Specialist to join our team in Kochi. If you live and breathe algorithm updates, search intent, and structural optimization, this is the place for you.
Job Summary
As an SEO Specialist with 5 years of experience, you will take ownership of our organic search visibility and inbound lead generation strategies. This is an onsite role based at our Kochi facility. You will be responsible for conceptualizing, executing, and analyzing comprehensive SEO campaigns that align with our high-tech services and position Difinity Digital as an industry thought leader.
Key Responsibilities
1. Technical SEO & Site Architecture
Conduct regular, deep-dive technical audits to identify and fix crawlability, indexation, and site speed issues.
Optimize site architecture,
internal linking, and XML sitemaps to ensure optimal search engine visibility.
Collaborate closely with our product engineering and web development teams to fix Core Web Vitals and schema markup.
2. On-Page Optimization & Content Strategy
Perform exhaustive keyword research to uncover high-intent B2B search terms related to AI, tech consulting, and software development.
Optimize existing landing pages, blogs, and corporate assets (Meta tags, headers, URL structures, image alt texts).
Work with content creators to align editorial calendars with target search intent and semantic keyword clusters.
3. Off-Page & Authority Building
Develop and execute sustainable link-earning and outreach strategies to boost domain authority.
Monitor toxic backlinks and manage disavow files to maintain a clean link profile.
Leverage digital PR opportunities, directory listings, and local SEO to expand brand footprint.
4. An