Background

De Beers has a unique position in the world of diamonds through their involvement in each stage of the diamond pipeline – from exploration and discovery through to the sale of diamond jewellery. They have conducted internal courses for decades and brought together some of the best courses, adding education to the range of services they offer through the De Beers Group Institute of Diamond (DBIoD), sharing its unrivalled experience of the diamond pipeline.

DBIoD has offered Education service in China for years, providing offline training courses through collaboration with China’s National Gemstone Test Centre, targeting recent industry entrants right through to experienced professionals, as well as diamond loving consumers. Being optimistic about the China market, DBIoD is eager to digitalise the approach to make educational opportunities available to all students wherever possible and enhance the flexibility for wider audiences to learn.

Solution

Being the strategic partner of De Beers Group in China focusing on digital marketing service,



UMS helped DBIoD build a digital Education Centre in the format of WeChat Mini Program, which enable students to learn courses anytime, anywhere. The De Beers Education Centre WeChat Mini Program is the first ever mobile-friendly online diamond training platform that is tailored to a Chinese audience, one which has incorporated mobile devices into everyday life.

Key features of the Education Centre：

Diverse courses are supplied with different levels of training from entry level courses to advanced courses. Students can complete 3 modules of the Diamond Basic Course to or the full experience of the Diamond Foundation Course which includes 8 modules. A corporate customised course such as Chou Tai Sang (CTS) Customised Course is available for CTS internal staff only.
A secure seamless learning experience is designed to take students on a diamond journey. After registration, students can view the introduction of all avail

📌 Case Study ：First ever diamond education WeChat Mini Program launched (Diamond Harbour)
🏢 United Media Solution
📍 Diamond Harbour