Job Title: Brand Services Director
Experience: 3 yrs +

Role Overview
We are seeking a visionary who can create and implement a robust integrated roadmap for our clients, particularly those with traditionally offline brands. This individual will bring a fresh perspective, demonstrating the power of digital marketing beyond just social media and collaborations. The ideal candidate will be a strategic thinker who can drive content strategies and collaborative approaches, ultimately enhancing customer journeys and converting engagement into tangible results.

Key Responsibilities
• Build comprehensive integrated roadmaps tailored to each client's brand, focusing on transforming traditional marketing approaches to digital-first strategies.
• Educate clients on the power and potential of digital marketing, moving beyond basic social media tactics to comprehensive digital content and collaboration strategies.
• Develop and implement creative content strategies that align with clients' brand goals and drive engagement.
• Foster collaborative efforts between brands and digital influencers,



media, and other stakeholders to enhance brand visibility and reach.
• Analyse and map out customer journeys, identifying key touchpoints and opportunities for digital engagement.
• Develop strategies to enhance customer experiences and drive conversions through personalized and targeted digital interactions.
• Work closely with business operations to understand and address customer and brand challenges.
• Apply creative problem-solving skills to develop innovative digital solutions that support brand building and customer retention.
• Collaborate with various departments, to ensure cohesive and effective digital strategies.
• Lead and mentor a team of account managers, fostering a culture of creativity and digital innovation.
• Set explicit KPIs and objectives for integrated campaigns and initiatives.
• Regularly analyse and report on the performance of digital strategies, providing insight

📌 Brand Services Director (Mumbai)
🏢 Publicis Groupe India
📍 Mumbai