Location: Pune (On-site)
Experience: 3–6 Years

About The Role

We are looking for a Senior Performance Marketing Specialist with hands-on experience in scaling D2C and e-commerce brands through paid marketing. The ideal candidate should have strong expertise in Meta Ads, customer acquisition, revenue growth, and performance optimization.

You will be responsible for owning end-to-end paid acquisition strategies while working closely with creative, design, and web teams to maximize campaign performance.

Key Responsibilities

Plan, launch, and optimize revenue-focused Meta advertising campaigns.
Develop full-funnel acquisition strategies including prospecting, retargeting, and retention.
Improve key performance metrics such as ROAS, CAC, AOV, and LTV.
Execute advanced audience targeting strategies including lookalikes, interest targeting, broad audiences, and remarketing.
Test creatives, messaging, and campaign structures to improve conversion rates.
Collaborate with creative teams to build high-performing ad creatives.
Manage product catalogs, Dynamic Product Ads (DPA),



and shopping campaigns.
Monitor campaign performance and identify scaling opportunities.
Work with website and UX teams to improve landing page and checkout conversions.
Manage advertising budgets efficiently.
Set up and maintain tracking using Meta Pixel, Conversion API, and GA4.

Requirements

3–6 years of hands-on experience in D2C or e-commerce performance marketing.
Strong expertise in Meta Ads with proven success in driving profitable revenue growth.
Experience managing high-budget advertising campaigns.
Strong understanding of e-commerce metrics including ROAS, CAC, AOV, LTV, and contribution margin.
Experience working with Shopify or similar e-commerce platforms.
Valuable understanding of customer acquisition funnels and lifecycle marketing.
Working knowledge of Google Ads (Search, Shopping, Performance Max) is preferred.
Proficiency in GA4, Meta Ads Manager, Shopify Analytics, and related repor

📌 Paid Media Specialist(Meta ads) (Pune)
🏢 YourfriendlyHR
📍 Pune