Influencer Marketing Manager

We are seeking an Influencer Marketing Manager to drive our influencer marketing function end-to-end. The ideal candidate will have 4-6 years of experience managing influencers, executing influencer marketing campaigns, and building impactful creator partnerships.
This role requires someone who can blend creativity with data-driven decision-making, manage influencer agencies as well as direct creator relationships, and stay ahead of internet culture to ensure the brand remains relevant and engaging.
Key Responsibilities
Develop and execute the monthly influencer marketing strategy in line with brand priorities, marketing campaigns, product launches, and business objectives, and take prior approvals from the relevant stakeholder.
Identify, onboard, negotiate, and build long-term relationships with influencers across nano, micro, macro, and celebrity categories.
Manage end-to-end influencer campaigns, including briefing, contracting, content planning, approvals, execution, publishing, and reporting.




Collaborate with internal stakeholders across Marketing and Social Media, to align influencer campaigns with overall brand objectives and ensure timely approvals.
Manage external influencer marketing agencies and talent management agencies, ensuring timely execution and delivery against campaign objectives.
Source and evaluate new influencers based on audience relevance, engagement, content quality, and brand fit.
Build campaign concepts that leverage trending formats, viral moments, and platform-specific content to maximize reach and engagement.
Manage influencer budgets, commercial negotiations, contracts, and campaign timelines efficiently.
Monitor influencer content and brand mentions, ensuring timely issue resolution and maintaining positive creator relationships.
Explore cutting-edge collaborations, creator partnerships, and community-building initiatives.
Stay updated on emerging creators, platform trends, creator economy developments, an

📌 Influencer Marketing Manager (Bengaluru)
🏢 BEWAKOOF®
📍 Bengaluru