We're looking for a Senior Copywriter who can craft high-impact, conversion-focused communication that drives customer action and business growth. The ideal candidate understands the relationship between creative strategy, consumer psychology, performance marketing and knows how to turn customer insights into copy that converts.
This role is for someone who can own the copy direction for performance campaigns, develop winning creative concepts, write compelling ad narratives and build messaging frameworks that strengthen both acquisition and brand growth.
If you enjoy testing creative ideas, understanding why customers buy and creating copy that performs across digital channels, we'd love to hear from you.
About Ayuvya
Ayuvya is building a contemporary Ayurveda and wellness brand rooted in trust, authenticity and innovation. We believe great copy isn't just creative it builds trust, influences decisions and drives conversions.
Key Responsibilities
Develop high-converting copy for Meta Ads, Google Ads, landing pages, product pages, websites, emails,
WhatsApp campaignsand other digital marketing assets.
Create performance-focused ad copies, video scripts, hooks, headlines, product messaging, and CTAs that drive customer action.
Lead campaign storytelling and copy strategy for product launches, brand campaigns, seasonal promotions and retention marketing.
Develop creative concepts and messaging angles based on customer insights, market trends and campaign objectives.
Collaborate closely with Performance Marketing, Design, CRM, Influencer Marketing and Creative teams to build impactful campaigns.
Build and maintain a consistent brand voice across all customer touchpoints.
Analyse campaign performance and customer behaviour to refine messaging and improve conversions.
Review, edit, and guide copy quality across campaigns while maintaining clarity, accuracy and brand consistency.
Mentor junior writers and contribute to improving copy processes and creative standards within
📌 Senior Copywriter (India)
🏢 Ayuvya
📍 India