Job Title: Chief Marketing Officer (CMO) – Equity-Based
Company: Kefilo
Location: Remote (India) / Hybrid (Preferred: Bhubaneswar, Odisha)
Commitment: Part time (20–25 Hours/Week) | Founding Team | Equity-Based
About Kefilo
Kefilo is building a next-generation NutritionTech company focused on science-backed nutrition, preventive healthcare, AI, food innovation, and intelligent manufacturing.
We are not building just another healthy meal delivery company.
Our vision is to build India's most trusted nutrition transformation ecosystem by combining personalized nutrition, technology, standardized food production, and intelligent manufacturing. Through our 90-Day Transformation Program, we aim to create long-term lifestyle transformation rather than simply delivering meals.
As the Chief Marketing Officer (CMO), you will lead the complete marketing function—from brand strategy and customer acquisition to growth, partnerships, and founder branding.
Key Responsibilities Marketing Strategy & Leadership
Define and execute Kefilo's long-term marketing vision, GTM strategy,
and growth roadmap.
Build and lead the marketing team across branding, performance marketing, content, PR, partnerships, and community building.
Develop marketing KPIs, budgets, growth targets, and execution plans aligned with business objectives.
Brand Building & Founder Branding
Position Kefilo as a premium NutritionTech transformation brand, not just a food delivery company.
Build the founder's personal brand through LinkedIn, podcasts, media, speaking opportunities, and thought leadership.
Establish consistent brand messaging across all online and offline touchpoints.
Growth Marketing & Customer Acquisition
Design and optimize end-to-end customer acquisition funnels for B2C and B2B segments.
Lead performance marketing across Meta, Google, LinkedIn, YouTube, and emerging digital platforms.
Drive customer acquisition, retention, referrals, and lifetime value through data-driven marketing.
Co
📌 Chief marketing officer (India)
🏢 Kefilo
📍 India