We're looking for a Junior Copywriter who knows how to write copy that captures attention and drives action. This role is for someone who understands D2C brands, performance marketing and enjoys creating communication that influences buying decisions.
If you love writing, enjoy experimenting with different copy angles, and want to grow with a fast-paced D2C wellness brand, we'd love to hear from you.
About Ayuvya
Ayuvya is building a modern Ayurveda and wellness brand rooted in trust, authenticity and innovation. We believe great copy isn't just creative, it builds trust, influences decisions and drives conversions.
Key Responsibilities
Write high-converting copy for Meta Ads, Google Ads, landing pages, product pages, websites, emails, WhatsApp campaigns, and other digital marketing assets.
Create compelling video ad scripts with strong hooks, storytelling, product benefits, and clear CTAs for performance campaigns.
Develop scroll-stopping copy for social media creatives, carousels, and performance-focused campaigns.
Support product launches, promotional campaigns,
retention marketing, and seasonal campaigns with conversion-focused messaging.
Collaborate closely with the Design, Performance Marketing, CRM , and Creative teams to develop high-performing campaigns.
Adapt brand messaging across different products while maintaining a consistent tone of voice.
Stay updated with the latest trends in D2C, Ayurveda, Wellness, Lifestyle, and Performance Marketing.
Requirements
1–3 years of experience in Copywriting, preferably with D2C, Wellness, FMCG, Beauty, Lifestyle, or E-commerce brands.
Solid portfolio showcasing performance ad copies, social media campaigns, email campaigns, or video scripts.
Excellent command of English with strong storytelling and conceptual thinking skills.
Understanding of performance marketing, customer psychology, and conversion-focused communication.
Ability to balance creativity with business objectives while maintaining a consistent bra
📌 Junior Copywriter (India)
🏢 Ayuvya
📍 India