Associate Director Business Finance ( Deeksha Vedantu)
Location - Bangalore
Working Days: 6 Days, In Office

Key Responsibilities:
This role focuses on comprehensive revenue planning rather than cost planning, overseeing the entire conversion journey
Summary:
Mapping out the lead-to-admission pipeline, from lead generation to sales qualification, initial sales interactions, walk-ins, and finally, admissions
Strategically planning lead generation efforts and allocating the marketing budget based on conversion rates and channel-lead ROI
Integrating marketing and sales budgets to optimize resource and capital deployment
Developing and implementing course/product strategies and go-to-market (GTM) interventions
Establishing sales excellence models and performance tracking systems
Conducting root cause analysis (RCA) on planned vs. actual performance across channels, lead sources, and conversion rates (CVR) to identify and implement corrective actions
Ensuring in-depth, detailed visibility of each stage in the funnel

Responsibilities
A. Revenue, Sales & Marketing Planning (70%)
1.



Annual Operating Plan (AOP) & Monthly Business Planning
• Co-own the AOP process with the Business Head, Category Leads, Sales, Marketing, and Finance — from revenue target setting and funnel assumptions to final plan sign-off.
• Break annual targets into monthly, weekly, and channel-level plans; own the cascade of targets across all stakeholders and functions.
• Run structured Monthly Business Reviews (MBRs) — tracking plan vs. actuals, identifying gaps early, and aligning corrective action owners with explicit timelines.
• Maintain a live monthly planning tracker across leads, conversions, revenue, and costs — updated and shared proactively.

2. Revenue Funnel Planning & Tracking
• Own end-to-end visibility of the lead-to-revenue funnel: lead generation → marketing qualified leads (MQLs) → sales qualified leads (SQLs) → trials/demos → conversions → renewals.
• Plan lead volumes, conversion rate

📌 Associate Director Business Finance (Bengaluru)
🏢 Vedantu
📍 Bengaluru