Location: Gurugram
Work Model: In office/ 6-days
Industry: MedTech
About the Role
We're building a credible, doctor-backed healthcare brand in the cardiac care space and content
is at the centre of everything we do. We need a writer who can translate complex medical
information into patient-friendly language, write scroll-stopping social copy, and support
SEO-driven blog output all while keeping the brand voice consistent across formats.
What You'll Do
● Write Instagram captions, carousel copy, reel scripts, and LinkedIn posts across B2C
and B2B audiences
● Draft long-form blogs and articles optimised for SEO (cardiac health, lifestyle, preventive
care)
● Script short doctor-led videos and patient education content (60–90 second talking-head
format)
● Write ad copies for Meta campaigns awareness, lead gen, and retargeting
● Create patient collateral - brochures, infographics text, FAQs, and one-pagers
● Maintain a consistent brand voice across all platforms and formats
● Coordinate with the design and video team for integrated content delivery
● Build and maintain a monthly content calendar in sync with campaigns
Must-Haves
● 2–4 years of content writing experience; at least 1 year in health, pharma, D2C, or
wellness
● Strong command of English; Hindi writing ability is a significant plus
● Proven ability to simplify medical or technical concepts for a general audience
● Working knowledge of SEO basics - keyword integration, meta descriptions, heading
structure
● Portfolio showing variety: social copy, long-form, and scripted content
Good to Have
Prior work in cardiac care, preventive health, or supplement/nutraceutical categories