Job Summary
We are seeking a dynamic and experienced Brand Marketing Manager to drive brand positioning, market expansion, and customer engagement for our sanitaryware product portfolio. The ideal candidate should have a strong background in brand management, digital marketing, and strategic planning, preferably within the sanitaryware, building materials, or home improvement industry.
Key Responsibilities
Develop and execute comprehensive brand marketing strategies to increase brand awareness and market share
Conduct market research and competitor analysis to identify industry trends, customer preferences, and growth opportunities
Define product positioning, pricing inputs, and promotional strategies to improve brand performance
Lead digital marketing initiatives including social media, content marketing, SEO/SEM, and overall online brand presence.
Plan and manage integrated marketing campaigns across online and offline channels
Collaborate closely with sales and distribution teams to align brand initiatives with revenue objectives
Manage advertising, PR, exhibitions,
dealer branding, and media planning activities
Drive new product launches with strong go-to-market planning and impactful branding execution
Coordinate with design and creative teams for marketing collaterals, packaging, and visual identity
Manage external agencies, vendors, and marketing partners
Track brand KPIs, campaign ROI, and performance metrics; recommend optimization strategies
Manage and monitor marketing budgets effectively.
Key Requirements
Bachelor’s or Master’s degree in Marketing, Business Administration, or related field
5+ years of experience in brand marketing (sanitaryware / tiles / building materials preferred
Proven experience in brand strategy, campaign management, and digital marketin
Solid understanding of consumer behavior and competitive landscape
Experience handling multi-channel marketing campaigns and budget
Excellent communication, analytical, and project management s
📌 Senior Brand Manager (India)
🏢 Ruhe
📍 India