JOB TITLE: Fashion Designer
FUNCTIONAL AREA: Apparel Ethnic
REPORTS TO: Category Head
Position’s Objective: Drive creative excellence by leading concept evolution, trend analysis, and design development, ensuring seamless collaboration with cross-functional teams. Spearhead efficient sampling, range development, and sourcing initiatives to deliver cutting-edge, market-responsive fashion products.
KEY RESPONSIBILITIES:
Concept Evolution & Trend Analysis:
To create concepts / Mood boards/ trend boards.
Visit exhibitions, museums and events related to Fashion, Art and Design fairs/ Markets to keep up-to-date on the latest fabrics/ silhouettes and garment trends.
Analysing trends in fabrics, colours and shapes- Through research/ internet/ in store surveys/ runways/ fashion weeks subscribing to channels/ magazines etc.
Identify target markets for designs, looking at factors such as age, gender, socioeconomic status, demography, competition and competitors.
To educate the store staff about the product and creating presentations for the same.
Design Development :
To Communicate with Category Heads and team and with MRH or both in order to discuss design requirements.
Liaising closely with Sales, buying and Production teams on an ongoing basis to ensure the item suits the customer, market and price points
Creating artworks / sketches by hand or on computers- Sketch rough and detailed drawings of apparel or textiles, and write specifications such as techniques, colour schemes, construction, material types, accessory requirements and specific measurements required
Analyse sell thru reports to identify hits and misses.
Adapting existing designs for mass production
Initial costing of the product.
Collaborate with other designers to coordinate special products and designs.
Sampling & Range Development:
Planning and developing ranges
Direct and coordinate with Pattern Masters involved in drawing and cutting patterns
Develop range - overseeing sampling/ construction of samples o