This role is for one of the Weekday's clients
Salary range: Rs 3000000 - Rs 3500000 (ie INR 30 - 35 LPA)
Min Experience: 7+ years
Location: India, mumbai
JobType: full time
We are looking for a Product-Led Growth (PLG) Manager to drive expansion revenue for our B2B product — owning the upsell and cross-sell journeys that turn existing customers into higher-value accounts. This role sits at the intersection of product, growth, and marketing, with growth from within the base as the primary mandate. You will own how customers discover, adopt, and expand into more of the product identifying upsell and cross-sell opportunities across the customer lifecycle, removing friction in upgrade paths, and running experiments that move usage and revenue metrics. Skills in product marketing, SEO, ASO, and brand are a strong plus, but the core of this role is PLG and expansion, not top-of-funnel acquisition.
Key Requirement:
Product-Led Growth & Expansion (Primary)
Own upsell and cross-sell journeys for existing B2B customers end-to-end




Identify expansion opportunities across the customer lifecycle (usage triggers, feature gaps, plan/tier mismatches)
Design and optimize in-product upgrade paths and prompts
Reduce friction in plan upgrades, seat expansion, and add-on adoption
Partner with Sales/CS on account-level expansion motions where PLG intersects with sales-assist
Funnel & Product Analytics
Analyze usage data to identify expansion-ready accounts and drop-off points in upgrade flows
Run A/B tests on in-product upsell/cross-sell surfaces
Track and report on expansion metrics (NRR, upgrade conversion, feature adoption)
Build cohort-level views of account health and expansion propensity
Cross-functional Collaboration
Work closely with Product, Design, Engineering, Sales, and Customer Success
Translate product capabilities into expansion narratives for existing customers
Represent the voice of the existing customer in product/roadmap discussions
Good to Have — Supporting Skills
Prod

📌 Manager - Product Led Growth (Mumbai)
🏢 Weekday AI
📍 Mumbai