Job Title: Manager/ Sr. Manager Product Marketing – English

Department / Business Unit: Marketing

Location: Delhi

Reports to (Job Title): VP Marketing - South Asia

Job Summary

The Enterprise Marketing Manager will lead the marketing strategy and execution for the Higher Education English portfolio, driving demand generation, customer engagement and brand growth across universities, higher education institutions, corporates and government stakeholders.

The role requires an experienced B2B marketer with expertise in enterprise marketing, integrated campaigns, digital demand generation, partner marketing and product commercialisation. The individual will work closely with Sales, Product, Customer Success, Brand & PR and Global Marketing teams to develop marketing programmes that accelerate customer acquisition, strengthen customer relationships and drive revenue growth.

Key Responsibilities

Marketing Strategy

Develop and execute integrated marketing strategies aligned with business objectives and revenue targets.
Build annual and quarterly marketing plans across acquisition,



engagement and retention.
Translate business priorities into measurable marketing initiatives.

Enterprise Demand Generation

Design and execute multi-channel demand generation campaigns for universities, institutions, corporate learning organisations and government bodies.
Build qualified marketing pipelines through campaigns (online/ offline both), events, webinars, account-based marketing and partnerships.
Drive lead generation, lead nurturing and marketing qualified leads (MQLs) for the sales team.

Product & Portfolio Marketing

Develop compelling value propositions, messaging frameworks and go-to-market plans for English assessment and learning solutions.
Support product launches, campaigns and commercial initiatives.
Create sales enablement assets including brochures, presentations, case studies and customer success stories.

Customer Retention & Account Growth

Develop and execute

📌 Manager/ Senior Manager Product Marketing – ELT (New Delhi)
🏢 Cambridge University Press & Assessment
📍 New Delhi