As marketers, we know it’s personal. There are so many tools brands can implement to boost sales, but none are as effective and highly trusted by consumers as recommendations from friends and family. As a brand, it may be hard to conceptualize how to get people talking and genuinely recommending your products. But if you can manage to make it happen, the payoff is big. Word-of-mouth marketing generates twice the sales of paid advertisements.

According to extensive consumer studies, word-of-mouth marketing is the most highly trusted and effective marketing tool. A staggering statistic, 75% of consumers do not trust ads while over 90% of consumers believe brand recommendations from friends. People are four times more likely to buy products when referred by friends.

How can brands facilitate the rise of something as organic as personal recommendations?

User-Generated Content

Brands can align with user-generated content to connect to their market. User-generated content comes directly from consumers—including positive information about brands and testimonials. This type of honest,



organic content builds trust and gives marketers extra material for sharing. 86% of millennials trust this type of content as a positive indicator of a brand. Campaigns that work particularly well for compiling user-generated content include viral hashtags and reposting consumer media praising the product or service.

Reviews and Testimonials

Like user-generated content, testimonials garner high levels of trust. 79% of consumers trust product/ service reviews and testimonials as much as they trust personal recommendations. On the brand side, adding ratings and reviews to a website can generate as much as 18% more sales. Companies like Amazon utilize this tool notably well. While showcasing positive reviews, companies must also be mindful of negative feedback. Responding proactively to negative review and testimonials with quick and thoughtful language is essential to getting ahead of any cont

📌 Word-Of-Mouth: The Best Marketing Tool (Jharsuguda)
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