Nova Benefits is building India's most loved employee health and wellness platform. We work with some of the country's best employers to give their teams access to high-quality healthcare, and we believe technology is the unlock that makes this possible at scale. We are not just another insurance broker. We think of ourselves as an HR tech company that happens to hold an IRDAI broking license. Our north star is employee happiness, not premium volume.

We are backed by Bessemer Venture Partners, SIG, Better Capital, Titan Capital, and Multiply Ventures, and we are a Series A company with a strong track record of building quick and building well.

Location: Bengaluru | Type: Full-time
Compensation: Up to 8 L + Incentives

The Role
We're looking for a Demand Generation Lead to own how we generate pipeline for Nova, with email marketing and account-based marketing at the core of the role. You'll run the email marketing program end to end, from strategy and copy to automation and analytics, while building targeted ABM campaigns in partnership with Sales.




This role requires someone who's comfortable owning a number, not just a calendar. You'll be expected to build workflows using tools like n8n and use AI tools like Claude to move faster, so the demand engine keeps improving without needing more manual effort every quarter.
Success in this role is measured by pipeline contribution, campaign performance, and how much of the funnel runs on automation rather than manual work.

What You'll Own
Pipeline: Own MQL and SQL generation from your campaigns, and how much of it converts into a real pipeline.
Email Marketing: Run the full email calendar i.e nurture, lifecycle, transactional, and re-engagement including copy, segmentation, and testing.
ABM: Build and run targeted campaigns against high-value accounts, working closely with Sales on account selection, messaging, and outbound sequences.
Personalization: Build dynamic, segmented email experiences using behavioral triggers an

📌 Demand Generation (Chennai)
🏢 Nova Benefits
📍 Chennai