Sales Executive – Lighting Field Sales | General Trade Sales – General Trade Lighting Experience: 3–5 Years Graduate (Any Discipline) Reporting To: Area Sales Manager (ASM) Sturlite Electric Private Limited is a Bengaluru-headquartered Fast Moving Electrical Goods (FMEG) company operating across five high-growth categories: Lighting, Wires & Cables (Sturlite Voltedge), Switches, Solar (Zeovolt), and Wellness. We are building a founder-led, performance-first sales culture with strong channel relationships, disciplined execution, and a long-term orientation toward market share leadership in electricals. The Sales Executive is the frontline growth engine for Sturlite's Lighting business within the assigned territory. This role is responsible for building and expanding the dealer/distributor network, driving secondary sales, and ensuring consistent brand availability and visibility across channels. Drive primary and secondary sales targets within the assigned territory on a monthly and quarterly basis Build, expand, and service a robust dealer and distributor network; Execute trade schemes, promotions,



and discount programs effectively at the counter level Manage outstanding collections and ensure adherence to credit norms with channel partners Submit daily call reports, sales reports, and market feedback through prescribed reporting systems Maintain strong relationships with electricians, contractors, and key influencers to drive pull demand Ensure timely resolution of dealer complaints, return/replacement requests, and service issues Channel Network Building Secondary Sales Execution Competition Intelligence Market Coverage & Beat Planning Collections & Credit Management MIS & Reporting EXPERIENCE & BACKGROUND Industry Preference: Lighting & Switchgear Territory management, dealer relationships, secondary sales focus, local market knowledge Competitive fixed pay with performance-linked variable pay. Prospect to be an enterprising sales team member in a high-growth FMEG company with national ambition Structured onboarding, product training, and ongoing sales skill development

📌 Sales & Training Executive (Andhra Pradesh)
🏢 Sturlite India
📍 Andhra Pradesh