Content Lead - BabyBillion Parenting | BengaluruLocation: Bengaluru | On-siteEmployment Type: Full-timeBabyBillion is building a current parenting media brand.We already reach millions of children through our kids' content. Now we want to build a strong relationship with the people making the decisions for them — parents.We are looking for a Content Lead to build BabyBillion Parenting from 0→1: define the content thesis, create repeatable IPs, build the expert ecosystem and turn it into one of India's largest parenting platforms.What you will ownDefine the content and editorial thesis for BabyBillion ParentingIdentify what Indian parents genuinely care about and build content around itDevelop repeatable content formats and IPs across YouTube, Instagram and other platformsBuild relationships with child psychologists, pediatricians, educators and other expertsWork with writers, producers and creators to turn ideas into high-retention contentBuild a strong parent community and feedback loopShape the brand,
tone and identity of BabyBillion ParentingWho you are4–8+ years in content, digital media, YouTube, Instagram, journalism, podcasting or creator ecosystemsYou have built content, formats or IPs, not just managed a content calendarStrong editorial judgment and storytelling instinctsExcellent communication and on-camera presenceDeep curiosity about parenting, child psychology, education and child developmentComfortable working with experts and turning complex ideas into simple, entertaining contentYou understand what makes content click, retain and get sharedHigh ownership — you enjoy building from scratch with ambiguityExisting parenting audience is a plus, not a requirement.If your career has primarily been about executing someone else's content strategy, this is probably not your role.If you want to build a parenting media brand from scratch, it is.