At Webential, we empower businesses across Australia, the USA, India, and beyond with innovative web, E-commerce, software, and digital marketing solutions. As a global digital transformation partner, we're committed to delivering measurable results while fostering a team-oriented, growth-oriented culture where talented professionals can learn, innovate, and build rewarding careers.

We're looking for a results-driven PPC Executive to plan, execute, and optimise paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram).

? Location: Ahmedabad
? Work Mode: Work from Office
? Working Hours: 8:00 AM – 5:00 PM

The ideal candidate has at least 1 year of hands-on experience managing ad campaigns, a strong grasp of performance metrics, and the ability to translate data into actionable optimisations. You will work closely with the marketing team to drive traffic, generate leads, and maximise conversions while managing ad spend efficiently.

Key Responsibilities
Plan, create, and manage PPC campaigns on Google Ads (Search, Display, Shopping, Performance Max)



and Meta Ads (Facebook & Instagram)
Conduct keyword research, audience research, and competitor analysis to identify growth opportunities
Write and test ad copy, headlines, and creatives (in coordination with the design team) for better CTR and conversions
Set up and manage campaign budgets, bidding strategies, and audience targeting to maximize ROI/ROAS
Monitor daily campaign performance and make data-backed optimizations (bids, keywords, placements, audiences)
Track and analyze key metrics such as CTR, CPC, CPA, ROAS, and conversion rate
Set up and manage conversion tracking, pixels, and tags using Google Tag Manager and Meta Pixel
A/B test ad creatives, landing pages, and audience segments to improve performance
Prepare regular performance reports and present insights/recommendations to stakeholders
Stay updated on the latest trends, algorithm updates, and best practices in Google Ads and Meta

📌 PPC Executive (Ahmedabad)
🏢 Webential
📍 Ahmedabad