Performance Marketing & Lead Generation Specialist

Company: Amaavigo Digital Solutions LLP
Location: Mumbai | Work from Office
Experience: 3–4 Years
Employment: Full-Time
Department: Growth & Performance Marketing
Location - Vidyavihar Ghatkopar

Role Overview

Amaavigo is looking for a hands-on, ROI-focused Performance Marketing & Lead Generation Specialist who can independently plan, execute, optimise and scale paid acquisition campaigns.

The role will be responsible for generating qualified leads and measurable business outcomes through Google, Meta, LinkedIn and other paid advertising platforms.

We are looking for a doer, not just a campaign coordinator—someone who understands the complete journey from campaign strategy → lead generation → conversion → ROI.

Key Responsibilities

* Plan and manage paid campaigns across Google Ads, Meta Ads, LinkedIn Ads and YouTube Ads.
* Experience in Reddit Ads, YouTube Ads, Microsoft/Bing Ads, X (Twitter) Ads, Quora Ads, Pinterest Ads, programmatic/display advertising and app marketing campaigns
* Execute Search, Display,



Performance Max, Lead Generation, Conversion and Remarketing campaigns.
* Develop audience, keyword, targeting and budget strategies.
* Build and optimise B2B and B2C lead-generation campaigns.
* Monitor lead quality and work towards improving lead-to-conversion performance.
* Continuously optimise CPL, CPA, CAC, CTR, conversion rate and ROAS.
* Conduct A/B testing across creatives, copy, audiences, landing pages and CTAs.
* Identify funnel drop-offs and recommend landing-page improvements.
* Manage multiple client accounts, budgets and campaign timelines independently.
* Prepare performance reports with explicit insights, recommendations and next actions.
* Coordinate with content, design, web and sales teams to improve campaign performance.

Email Marketing and Lead Nurturing, including campaign creation, audience segmentation, email automation, drip campaigns, CRM integration, lead nurturing, remarketing

📌 Performance Marketing (Mumbai)
🏢 Amaavigo Digital Solutions
📍 Mumbai