Job Description: Head – Brand & Marketing

Location: Recent Delhi
Organization: KR Mangalam University
Department: Marketing & Brand Management
Experience Required: 10+ Years
Employment Type: Full-Time

About the Role:
KR Mangalam University is seeking an experienced and visionary Head – Brand & Marketing to lead the institution's brand transformation journey. The ideal candidate will be responsible for developing a compelling brand vision, elevating the university's market positioning, and establishing it as a premium, aspirational, and preferred destination for higher education.
This role requires a strategic leader with expertise in brand building, integrated marketing, consumer insights, storytelling, digital marketing, public relations, and reputation management. The individual should have a proven track record of creating premium brands and driving large-scale brand awareness and engagement campaigns.

Key Responsibilities:

Brand Strategy & Positioning
Develop and execute a long-term brand vision aligned with the university's growth objectives.




Reposition the university as a premium and aspirational higher education brand.
Define and maintain a consistent brand identity, tone of voice, and visual standards across all touchpoints.
Drive brand differentiation through compelling storytelling and unique value propositions.
Build brand equity and enhance perception among students, parents, industry partners, and academic stakeholders.

Marketing Leadership
Design and implement integrated marketing strategies across digital, offline, media, and experiential channels.
Lead student acquisition campaigns while ensuring brand consistency and premium positioning.
Develop annual marketing plans, budgets, and performance metrics.
Monitor market trends, competitor activities, and consumer behaviour to identify growth opportunities.

Digital & Performance Marketing
Oversee digital marketing initiatives including SEO, SEM, social media, content marketing, influencer partnership

📌 Head – Brand (India)
🏢 K.R. Mangalam University
📍 India