Job Title: Social Media Marketing Specialist
Company: Shriram General Insurance
Employment Type: Full-time
About the Company
Shriram General Insurance is a leading general insurance provider in India, offering a comprehensive range of insurance products including motor, health, travel, and home insurance. The company focuses on building strong customer relationships through digital engagement, cutting-edge marketing, and customer-centric communication.
Job Summary
Shriram General Insurance is seeking a creative and data-driven Social Media Marketing Specialist to plan, execute, and optimize social media marketing initiatives. The role involves developing engaging content, managing social media campaigns, analyzing performance, and strengthening the company's digital presence across relevant platforms.
Key Responsibilities
Develop and execute social media strategies aligned with business and marketing objectives.
Plan and manage content calendars across platforms such as Instagram, Facebook, LinkedIn, YouTube, and X.
Create and coordinate engaging content including posts, reels,



stories, videos, creatives, and campaign communication.
Manage paid social media campaigns to drive reach, engagement, leads, and conversions.
Monitor social media trends, audience behavior, competitor activities, and industry developments.
Track and analyze campaign performance using relevant social media analytics and reporting tools.
Optimize campaigns based on engagement, reach, lead generation, conversion, and other performance metrics.
Collaborate with content, design, SEO, sales, and business teams to execute integrated digital campaigns.
Monitor comments, messages, and customer interactions and ensure timely and professional responses.
Maintain consistent brand messaging and visual identity across social media channels.
Prepare regular performance reports and provide actionable recommendations for improving social media effectiveness.
Required Skills & Qualifications
Bachelor's degree i

📌 Social Media Marketing Specialist (India)
🏢 SHRIRAM GENERAL INSURANCE CO.
📍 India