UWorld is a global leader in high-stakes exam preparation for medical, nursing, accounting, law, and college admissions. We are strategically expanding our influencer and partnership initiatives to strengthen brand visibility across both the US and India, ensuring that students, professionals, and institutions see UWorld as their trusted exam prep partner.

We are looking for a Senior Creative Content Strategist who thinks like a storyteller, moves like a creator, and operates like a brand architect. You will own the full content lifecycle from ideation and scripting to final production using cutting-edge AI tools and creative storytelling to turn complex exam prep products into culturally relevant, scroll-stopping narratives that drive measurable brand and product recall.

You will serve as the creative engine behind UWorld's social presence, setting the visual and narrative tone across all major platforms. If you've built a brand's voice from the ground up, made products go viral, and obsess over every hook, cut, and caption this role was made for you.

Key Responsibilities:





Creative Strategy & Content Production

Develop and own the end-to-end social media content strategy, including ideation calendars, content pillars, platform-specific formats, and campaign narratives aligned with business objectives
Generate original content concepts grounded in product features, user pain points, cultural moments, and brand positioning not templates
Write compelling scripts, hooks, captions, and storyboards for both short-form (Reels, Shorts, TikTok) and long-form (YouTube, LinkedIn articles) content
Produce high-quality graphics and videos using modern AI-powered tools (generative design, AI video editing, voice synthesis, automated workflows)
Turn complex exam prep products into simple, emotionally resonant, and highly shareable narratives that build robust product recall

Platform Growth & Performance

Drive measurable growth across Instagram, YouTube, TikTok, X (Twitter)

📌 Senior Creative Content Strategist (Hyderabad)
🏢 UWorld
📍 Hyderabad