We're hiring a Content Lead at Stosi ?

We're looking for the person who'll make Stosi impossible to scroll past.
Stosi is minimal menswear for men who've outgrown loud logos but have zero interest in dressing dull. We're small, growing, and building a brand people genuinely follow for a point of view. Content is how we do it, and we want someone to own it.

The role
Lead and create the content that builds Stosi. Short-form video, founder-led storytelling, product and campaign content — the whole feed. You'll set the direction and roll up your sleeves to make it. Early on you'll create a lot of it yourself; as we grow, you'll build and lead a small team.

You'll:
Own Stosi's content and organic growth — Instagram first
Make scroll-stopping short-form video, idea to edit
Produce founder-led content with our founder
Build the system: pillars, calendar, shoots, formats
Grow a real audience through storytelling,



not hype

You're a fit if you:
Make genuinely positive short-form content (show us — your feed is your CV)
Understand storytelling — you can make someone feel something in 15 seconds
Have taste for a quiet, considered brand — no loud, no gimmicks
Can run solo and lead as we scale
Bonus: fashion / menswear / DTC experience, editing chops (CapCut / Premiere), and you get the founder-led playbook

Why Stosi
Early enough to actually own it. You won't execute someone else's vision, you'll shape ours. Real creative freedom, direct line to the founder, and a brand with a clear point of view to build on.
? Mumbai (on-site / hybrid) · Full-time
To apply: Send your best reels / portfolio /

📌 Content Lead (Mumbai)
🏢 Stosi
📍 Mumbai