The position is that of a frontline sales Manager who would primarily be
responsible for driving sales in different segments of project sales and having
a strong customer focus, ability to understand dynamics of secondary and primary
sales and has the ability to nurture and manage the network and stakeholders
thereby, achieving overall business objectives.
Business Responsibility Areas
Business objectives
• Conduct planning and analysis for all segments in Project Sales and prepare
growth plan for business development in each segment
• Identify growth opportunities and drive initiatives to gain market share with
specific focus on identified key accounts, segments, geographies and products
• Design and run interventions to upgrade customers on usage of high end premium
products
• Ensure robust customer focus with high priority to build and maintain business
relations with key stakeholders like builders, architects, consultants etc.
Applicator Engagement
• Develop relationships with and engage applicators using various tools
available at his disposal like loyalty club, promotions etc.
• Focus on Applicator business development by developing a strong understanding
of the business of the applicators
• Expand the number of applicators loyal to Asian Paints by constantly adding
newer applicators and nurturing the old ones.
Market Development
• Improve market practices, with a view to providing superior customer
experience, through various initiatives like contractor professionalization,
promoting usage of automated tools etc.
• Actively liaison with marketing function via various activities like providing
feedback, activations, actively tracking competition practices etc.
• Actively work towards improving customer experience via working on various
service initiatives
Integrate
• Integrate with Retail, Services and Commercial teams to ensure lead
generation, timely customer service, freight cost within budget and deale
📌 EXECUTIVE N (Gwalior)
🏢 Asian Paints
📍 Gwalior
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