-Event Marketing & Lead Generation
- Develop and maintain the annual events calendar, identifying relevant industry
events, conferences, and partnership opportunities.
- Coordinate with commercial teams to drive participation and ensure effective
representation at events.
- Support event execution, including logistics, marketing deliverables,
sponsorship commitments, and stakeholder coordination.
- Drive lead generation activities through events and ensure leads are captured,
tracked, and followed up appropriately.
- Manage post-event leads reporting and ROI tracking.
Digital Marketing Campaign Management
- Coordinate the execution of digital marketing campaigns across relevant
channels.
- Work closely with external agencies and internal stakeholders to deliver
campaigns on time and within budget.
- Track campaign performance and develop reports using agreed marketing metrics
and KPIs.
Commercial Team Marketing Support
- Partner with commercial teams to understand marketing requirements and provide
timely support.
- Coordinate the development of marketing collateral, including brochures,
presentations, videos, case studies, and other sales enablement materials.
- Ensure marketing resources are aligned with business objectives and customer
engagement needs.
Customer Engagement & Events
- Plan and manage customer-focused events and engagement initiatives.
- Ensure a high-quality customer experience and robust stakeholder engagement
throughout all activities.
Global Campaign & CRM Coordination
- Collaborate with global marketing teams to support the regional leads
management from the global campaigns.
- Work closely with CRM and commercial teams to ensure leads tagging, lead
management, and reporting throughout the lead generation lifecycle.
- Monitor lead conversions and provide regular updates to stakeholders.
Reporting & Stakeholder Management
- Develop and maintain marketing performance reports and manage dashboards.
- Coordinate with in