Job Description
We are looking for a results-driven Google Media Buyer with expertise in Pay Per Call and Lead Generation campaigns. The ideal candidate will be responsible for strategizing, executing, and optimizing Google Ads campaigns focused on driving high-intent leads and inbound calls for our clients across various verticals.
Key Responsibilities
Plan, launch, and manage Google Ads campaigns (Search, Display, Call-Only) targeting
lead generation and pay-per-call outcomes.
Conduct keyword research, competitive analysis, and audience targeting to maximize
ROI.
Optimize campaigns for CPL (Cost Per Lead), CPA (Cost Per Acquisition), and call
quality metrics.
Collaborate with landing page, design, and content teams for high-converting creatives
and funnels.
Monitor campaign performance daily and implement A/B testing strategies.
Track conversions using Google Tag Manager, Google Analytics, and other tracking
tools.
Stay updated with Google Ads policy changes, trends, and platform features.
Generate regular reports with actionable insights and performance metrics.
Qualifications
1 - 2 years of experience running lead gen or pay-per-call campaigns on Google Ads.
Deep understanding of performance marketing metrics: CTR, CPC, CPL, Quality Score,
etc.
Hands-on experience with Google Ads Manager, Tag Manager, Analytics, and call
tracking platforms.
Strong analytical skills and data-driven mindset.
Experience managing large ad budgets with proven ROI.
Excellent written and verbal communication skills.
Preferred Qualifications
Experience with industries like insurance, home services, legal, or healthcare.
Knowledge of lead validation, fraud prevention, and call quality assurance.
Google Ads Certification is a plus.
Perks
Group Health Insurance
Opportunity to grow within the company
How To Apply
Interested candidates should submit their resume, portfolio, and a cover letter highlighting their relevant experience to
[email protected] Adcanopus Digital Media
📌 Media Buyer (Bengaluru)
🏢 adcanopus digital media.
📍 Bengaluru