Job Description Summary:
The Director – Integrated Operations (RGMX & Affordability) is the system-wide owner of Revenue Growth Management and Affordability strategy, accountable for delivering sustainable topline growth, margin expansion, volume, transactions, and share gains across the KO system.
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This role leads the design and execution of RGM frameworks, portfolio and pack-price architectures, pricing and promotion strategies, and affordability interventions—specifically countering insurgent brands across channels and price segments. The role serves as the single point of accountability for affordability strategy, OBPPC design, and economic value delivery, ensuring competitiveness and disciplined execution in partnership with bottlers.
Focus, Scope & Impact
Own and drive system-wide RGM and Affordability strategy, linking inflation-led pricing, mix management, margin expansion, and share growth
Lead the Affordability and Counter-Insurgent Brands agenda through portfolio design, pack-price architecture, RTM choices, and execution models




Act as the integrator across Commercial, Marketing, Finance, Supply Chain, Digital, and Bottling partners
Enable stronger NSR capture, higher basket size, improved purchase incidence, and optimized system economics at lower cost-to-serve
Key Responsibilities
1. Revenue Growth Management (RGM) & Pricing Architecture
Own the end-to-end RGM agenda, ensuring revenue growth in line with inflation through channel, pack mix, trade, customer, and wholesale levers
Design and govern BPPC / OBPPC frameworks as a core subset of RGM, enabling disciplined pricing and portfolio choices by occasion and channel
Identify and unlock pricing headroom while protecting affordability and competitiveness across price segments
2. Affordability & Counter-Insurgent Brands Strategy
Lead the system affordability agenda to effectively counter local and insurgent brands
Shape portfolio, pack-price architecture, pricing ladders, RTM choices, and executi

📌 Director, Integrated Ops (Gurugram)
🏢 The Coca-Cola
📍 Gurugram