We are seeking a Senior Digital Analyst for the Marketing team in Thomson Reuters. This role is responsible for designing and delivering web analytics insights. This can include building reports/dashboards within Adobe Analytics utilizing calculated metrics and segments, investigating data quality, solving data anomalies, auditing the websites, producing customer and product funnels, designing tracking strategy for new or updated web experiences, testing to ensure tagging is functioning properly, and serving as a thought leader on topics related to digital commerce, lead generation, and marketing.
About the Role
In this chance as a Senior Digital Analyst, you will:
Use web analytics/data to recognize patterns and trends to understand user behavior and identify improvement opportunities.
Co-own digital feature wishlist(s) and roadmap with product managers, nurturing strong data-driven decision making; continuously draw insights to drive (or challenge) digital backlog.
Partner with marketers and digital product managers to establish measurement plan and then work with developers/platform architects to deploy relevant analytics solutions to ensure right metrics, journeys, and events are captured.
Collect business requirements and ask probing questions to fully understand business needs and how it relates to key performance measurements.
Develop the analytics, measurement, and tracking strategy for the website and digital campaigns.
Produce reports and digital dashboards to track website and campaign performance, business trends, customer behavior and other key success indicators for various operating units and management.
Leverage business knowledge and analytical skills to translate complex results into clear insights and recommendations for decision-makers that will support continuous improvement to campaigns and website.
Investigate data anomalies to identify root cause and find opportunities for either optimization or clean-up.
Share insights and recommendatio